Responsible Hospitality

At Bellagroup we base our work on the concept of Responsible Hospitality. This means that we, in addition to delivering the best possible service for our guests and customers, also take responsibility for the impact that our business has on society and the environment and strive to affect our surroundings positively.

The purpose of our business

We strive to be the leading hospitality company in Denmark by hosting moments that matter. This is our purpose and it encompasses our approach to everything that we do. We make the most of our potential to create positive impacts – on us, on our guests and on the community around us.

Due to this, we have defined sustainable focus areas and initiated concrete initiatives within each area. 

Sustainable luxury chocolate

It is great to buy and eat chocolate of amazing quality - but the price is on average 2.5 times the price of regular chocolate. However by buying sustainable and tasty chocolate from Original Beans, we actually support many different sustainable projects around the world.

Who and what is Original Beans? 
The company has existed since 2008 and works to conserve rain forests and old, rare varieties of cocoa through the production of luxurious chocolate alongside local farmers across the globe. 

Original beans supports the conservation of rare varieties of cocoa, preservation of endangered species, improvement of farmers’ living conditions, and the establishment one of the world’s first climate positive supply chains. The cultivation of forest-chocolate is a sustainable and green alternative to much more destructive farming practices such as the production of palm oil.

Bellagroup has chosen 5 types of chocolate
Virunga (Congo), Piura Porcelana (Peru), Esmeraldas (Ecuador), Femmes de Virunga (Congo) and Edel Weiss (The Dominican Republic).
All of the chocolates are sold to some of the world’s best restaurants, and behind each one of them lies a different development project. 

Learn more about Original Beans

Sustainable quality coffee

Our constant search for new and sustainable quality products that we can offer our guest is a central part of our Responsible Hospitality work. Coffee is very important to all our businesses, and to most of our guests and customers.

In our search for a new and better coffee, we came across the interesting Orang Utan Coffee project. Orang Utan Coffee is a high-quality coffee made from beans grown sustainably in a protected area in Sumatra, Indonesia. The project supports both the sustainable coffee farmers, the preservation of the rainforest and the work to protect the existence of the threatened orangutan.
The result is a delicious coffee that in addition to being a treat to the taste buds, is also good for the environment and the local Sumatran economy.

Read the story

Food waste initiatives

If something is too good to bin, it mustn’t go to waste. At Bellagroup we hate food waste and we are constantly experimenting with new ways of reducing food waste. Our food waste initiative Treatbox – is an alternative doggy bag that allows guests to take their leftovers home after dining with us.

The production process behind Treatbox is CO2 neutral and the box is 100% biodegradable and does not contain the chemicals and hormone disruptors commonly associated with plastic and foil packaging. Our wish is that Treatbox will allow us to reduce food waste significantly and protect the environment whilst also making it easy for our guests to take any left-over food home with them. 

Treatbox is the result of a partnership between Unilever Food Solutions, REFOOD and KLS PurePrint and is intended for use in restaurants, staff canteens, at music festivals, etc.

A sustainable supply chain

Sustainability and quality from our suppliers

We continually work to increase transparency, reduce environmental effects and seize opportunities that positively affect our local community through our selection of suppliers and products. We collaborate directly with suppliers to create products that live up to our expectations and quality standards.

We believe in dialogue with our supplier partners, but also expect them to comply with our Supplier Code of Conduct. This Code of Conduct is based on international standards concerning human and labour rights, environmental practices, anti-corruption and other industry standards. Because, as a large corporate buyer, we have the power to use our influence to create ripples of sustainable change that leave positive marks throughout the entire value chain.


Honey from ByBi

Bella Center Copenhagen hosts many different types of guests. Some of the more special include the several hundred thousand honey bees who make themselves at home in the green spaces near us. Unfortunately, the honey bee is threatened with extinction in Denmark due to the extensive use of pesticides. At BC Hospitality Group, we strive to create the right conditions for the bees, which in return help create a greener Copenhagen.

The bees are looked after by ByBi, who recruit their beekeepers among refugees, the long-term unemployed and the homeless. Our local bees produce up to 50 kilos of honey per hive. This delicious honey is then served to our guests, among others, and used in the production of our very own local honey beer – Bien Amber Ale. Enjoy!


Learn more about ByBi

Food for thought

A focal point for our business activities
Food and Beverage procurement is central to our business activities. Quality, price and sustainability is of great importance to us - and when possible we prefer to engage directly with suppliers by visiting their sites and working with experts, in order to ensure best practice regarding the product.

When it comes to meat and dairy products, animal welfare is an important pillar of sustainability. It is an issue we care deeply about and the reason why we prioritize meat from suppliers who offer respectful and quality care for their animals.

We support our supplier selection with the following additional principles for sustainable sourcing, when possible.

Local sourcing stimulates our local economy. It means that our products are fresh and their transportation short, which helps reduce our climate impact.

Seasonal products are healthier, more cost-effective and environmentally friendly. Seasonal food is very often also local.

Fairly traded
We support fair trading conditions and encourage sustainable farming in developing countries through our sourcing. When we have limited insight into trade and labour conditions, we prefer to buy Fair Trade certified products.

Organic and biodynamic
Less harmful chemicals and pesticides in our food equals a healthier body and mind. It also keeps our ground water clean for future generations.

Animal welfare
We buy meat from local farmers that are committed to animal welfare. We also believe that the highest quality of meat comes from healthy animals.

Sustainable Seafood
By primarily buying MCS or ASC certified seafood, we help protect our marine environment and reduce overfishing in our oceans.

Among our suppliers:

Hopballe Mølle Chicken 
We get our chicken from the farm Hopballe Mølle, whose focus is on animal welfare and good ingredients. They offer quality meat sold directly from the farm without unnecessary intermediaries.

Nordic beef
Our beef is supplied by Nordic Beef. Their vision is to preserve and protect natural areas and landscapes in North Jutland, which are endangered by overgrowing. Nordic Beef has selected cattle breeds who are healthy, rugged and calm animals. 

Pork from Grambogårs
Grambogård, a farm that supplies pork from pigs that are bred under healthy and environmentally friendly conditions. The supply chain is as short as possible and that the final product is local, sustainable and of high quality.  

Milk from Øllingegaard Mejeri
Our milk comes from the dairy Øllingegaard Mejeri, who get their fresh milk from 11 organic farms in Zealand. Øllingegaard is 100% organic and in charge of both the production and transporting it to the consumers

Sustainable development goals

The UN Sustainable Development Goals (SDGs) comprise the central element of the 2030 Agenda for Sustainable Development. The 17 SDGs provide targets and guidelines to effectively end poverty, protect our planet, and ensure peace and prosperity for all.

Bellagroup has identified four material goals for our organisation. Our greatest positive impact can be made regarding SDG 8 and 17 that relate to ‘Diversity and equal opportunity’, ‘Job creation’ and ‘Cross-sectoral partnerships’. Our biggest negative impact relate to SDG 12 and 13, concerning issues such as ‘Food waste’, ‘Sustainable sourcing’ and ‘Energy & Carbon’. While all the goals are interlinked, we believe that we must prioritise in order to maximise our overall contribution.

Investing in the future

A practical approach to education is a collaboration between Bellagroup and the local schools, which aims to give 9th grade students a practical insight into what it entails to work with hospitality, gastronomy and other areas relevant to vocational careers.

The hospitality business is in need of an increasing amount of workers with vocational qualifications; however, the number of students choosing a vocational education after finishing secondary school is decreasing. In general, one in five young adult still does not have an education seven years after having finished secondary school.  

Social partnerships

Job academy for marginalised groups

Bellagroup actively contributes to overcome social challenges in Denmark by integrating and including people who are having difficulties to enter the labour market.

Our close cooperation with the job centers and other organizations enables us to create concrete results and success stories for people who would otherwise be unemployed. We are dealing with people who belong to vulnerable groups in society and need help getting in or back in the labour market. We hire employees in internships, wage subsidies, flex jobs, student positions, etc.

A former initiative was insourcing the house keeping, and a group of integration citizens and recipients of cash benefits with non Western background went through a trainee programme and a big part of them were employed with great success. 

Green Key certified

AC Hotel Bella Sky Copenhagen, Crowne Plaza Copenhagen Towers & Copenhagen Marriott Hotel are Green Key-certified: 
Bella Sky Green Key, Crowne Plaza Green Key & Marriott Green Key